Wednesday, December 31, 2008

Sunday, December 14, 2008

Aston Martin Presentations 2009 | Design Pitch with Euro RSCG






In October, we collaborated with Thomas Serrano, President of Events Division, and colleaues at Euro RSCG, on the design pitch for the Aston Martin 2009 Presentations, a proposed 9 day event to be staged in Valencia, Spain, in May 2009.

Empire State Building, 2009


In January, we'll be installing this new Tourist Photography Backdrop on the 2nd floor of the Empire State Building, for visitors enroute to the Observation Deck. The collage, evocative of 1930's travel postcards of the Manhattan skyline, is composed of forced-perspective scale miniatures of landmark New York City buildings. The composition is designed to lead the viewers' eyes to the centerpiece ... the Empire State Building. This will be a permanent installation, on view for the estimated 3 million visitors annually to see and be photographed in front of.

Thursday, December 11, 2008

Selected Projects, 2007-2008.


Stomp Out Loud, Planet Hollywood Casino Las Vegas


Stomp Out Loud, Planet Hollywood Casino Las Vegas


Stomp Out Loud, Planet Hollywood Casino Las Vegas


Stomp Out Loud, Planet Hollywood Casino Las Vegas


Miss Sixty Spring/Summer 2008 Collections, Bryant Park Tents


Adidas Y-3 Fall/Winter 2008 Collections, Hunter College Gymnasium


Adidas Y-3 Fall/Winter 2008 Collections, Hunter College Gymnasium


Adidas Y-3 Fall/Winter 2008 Collections, Hunter College Gymnasium


Tommy Hilfiger Fall/Winter 2008 Collections, Hammerstein Ballroom


Tommy Hilfiger Fall/Winter 2008 Collections, Hammerstein Ballroom


Adidas Y-3 Spring/Summer 2006 Collections, 55 Wall Street Ciprianis


Adidas Y-3 Spring/Summer 2006 Collections, 55 Wall Street Ciprianis


Isaac Misrahi Spring/Summer 2009 @ Hammerstein Ballroom


Isaac Misrahi Spring/Summer 2009 @ Hammerstein Ballroom


Miss Sixty Fall/Winter 2008 @ Bryant Park Tents


Miss Sixty Fall/Winter 2008 @ Bryant Park Tents


Miss Sixty Fall/Winter 2008 @ Bryant Park Tents


CNN Grills 2008 Denver, Colorado | Democratic National Convention


CNN Grills 2008 Denver, Colorado | Democratic National Convention


CNN Grills 2008 Denver, Colorado | Democratic National Convention


Sixty SpA 2009 Collections Presentation, Rome Italy


Sixty SpA 2009 Collections Presentation, Rome Italy


Website Link

Have a look online at http://www.lot71.com.

Lot71, llc

Michael Brown, Creative Director

Michael Brown is an environmental designer based in New York City with 15+ years of experience in live productions, one-time events and permanent installations. He designs immersive environments for a wide array of industries, transforming the identity of a client's brand or artist’s narrative into evocative spatial experiences.

Michael received a BA in the History of Art and Architecture from Brown University, and an MFA in Theater Arts from Brandeis University. Designing for the theater (over 200 productions, 12+ years), he collaborated with a litany of directors, designers, and writers to create collective visual narratives for the staging of dramatic texts.

He approaches designed space as a sculptural, story-telling medium that conveys a narrative and bestows a unique experience on its guests through innate qualities of light, movement and physical volumes. He creates experiential spaces by re-imagining the designed environment to embody the narrative of a new story. From this foundation, Michael has built a highly accomplished resume, designing for a diverse client list across the industries of art and fashion, theater and film, photography and video, and music and television.

His collaborative process begins with the fusion of a client’s brand identity and the inherent narrative cues a selected space provides. A mutual agreement on this story at the center of the designed experience guides the visual vocabulary of the design. The space serves as a map, lending sculptural cues to his process - physical parameters, inherent light, perforations, surfaces, and materials - while his clients’ brands serve to anchor his design choices within the selected space.

Notable clients and projects include: Miss Sixty & Sixty SpA (2009 Spring/Summer Collections. Rome, Italy), Isaac Mizrahi (Spring/Summer 2009 Collections), Etienne Russo & Adidas Y-3 (4 Seasons Collections 2006-2007), Thomas Serrano & Euro RSCG (Aston Martin 2009 Presentations, Design Pitch), Collins Design Research (CNN Grills 2008), Luke Cresswell & Steve McNicholas (Stomp Out Loud, Planet Hollywood Casino Las Vegas), Showtime Pictures (Photo Installation @ the Empire State Building), Arthur Miller & James Naughton (The Price on Broadway), David Rockwell (The Rocky Horror Picture Show on Broadway).